Balancé

We collaborated with a client who possessed exclusive rights to a potent anti-aging formula. Our goal was to materialize her vision, and we began by building a brand that caters to the distinct skincare needs of mature women. We designed a visually appealing logo, created branding imagery, social media content, and designed a website with an e-commerce store.

Our goal was to create a brand from the ground up. By focusing on a minimal color palette with metallic accents and utilizing French words in copy and imagery, we established a skincare line with a luxurious, European aesthetic. Furthermore, our choice of models for campaigns and imagery reflected the targeted audience, solidifying the brand’s identity and resonating with the intended market.

The approach for establishing the brand involved creating a moodboard to identify the most effective imagery for expressing the brand’s ethos. Then, proceeded to design and launch the website that incorporated an eCommerce store, successfully uploading all skincare products. To maintain brand consistency, we also generated content for social media platforms, including posts, images, and a brand video utilized as the website header.